JAMES GRASS

Producer and host James Grass, brings a broad perspective on our unique industry, with more than 20 years of experience in the private club and hospitality industries.

A dual national of Australia and Canada, James relocated to Vancouver in 2007 and built his career at The Vancouver Club; beginning in fine dining service and progressing to Membership Manager and finally Director of Brand Experience & Marketing. His perspective is shaped by firsthand experience at every operational level of club life.

Over the course of his tenure, the Vancouver Club experienced record growth in membership, revenue and events as well as a reduction of average age of members from 58 to 38.

Today, through his companies Memento and Chef’s Favourite, James and his team advise private clubs, restaurants, and corporate clients on brand strategy, hospitality experience design, marketing and member engagement across Canada and internationally.