https://pcbeconference.com/speakers daily 0.75 2026-03-16 https://pcbeconference.com/speakers/james-grass monthly 0.5 2026-03-16 https://images.squarespace-cdn.com/content/v1/694324b913302821bb275f8c/1773434859733-DR7YBN3SGQBSUH49NN79/PCBE_Speaker_Headshot_JamesGrass.png Speakers - JAMES GRASS Producer and host James Grass, brings a broad perspective on our unique industry, with more than 20 years of experience in the private club and hospitality industries. A dual national of Australia and Canada, James relocated to Vancouver in 2007 and built his career at The Vancouver Club; beginning in fine dining service and progressing to Membership Manager and finally Director of Brand Experience & Marketing. His perspective is shaped by firsthand experience at every operational level of club life. Over the course of his tenure, the Vancouver Club experienced record growth in membership, revenue and events as well as a reduction of average age of members from 58 to 38. Today, through his companies Memento and Chef’s Favourite, James and his team advise private clubs, restaurants, and corporate clients on brand strategy, hospitality experience design, marketing and member engagement across Canada and internationally. https://pcbeconference.com/speakers/philip-ireland monthly 0.5 2026-03-16 https://images.squarespace-cdn.com/content/v1/694324b913302821bb275f8c/8e55f4f6-ca6e-4b60-bb09-03b53f952235/PCBE_Speaker_Headshot_PhilipIreland.png Speakers - PHILIP IRELAND Philip Ireland is a seasoned leader in the world of private clubs with nearly three decades of executive experience guiding some of Canada’s most prestigious membership institutions. Best known for his long and impactful tenure as General Manager and Chief Operating Officer of Vancouver Club, Philip played a central role in revitalizing the Club’s operations, membership experience, and strategic vision - helping transform it into what many describe as one of Canada’s most dynamic and respected private clubs. In his leadership at The Vancouver Club, Philip championed a forward-looking approach to membership and service while honouring the deep traditions of the institution. Under his direction, the Club expanded its offerings, elevated service standards, and enhanced the overall member experience - positioning the Club as a vibrant community hub for business, social engagement, and cultural connection in downtown Vancouver. Career Highlights & Leadership Impact Served as General Manager & COO of The Vancouver Club for 20 years, overseeing strategic operations and growth in membership engagement. Guided the Club through modernization efforts that preserved tradition while making the institution relevant to contemporary professionals and families. Built a reputation for exemplary service culture - emphasizing world-class hospitality, thoughtful member programming, and community-centered experiences that resonate across generations. Known for his commitment to service excellence and genuine effort to treat every member and guest with the highest standards of professionalism and warmth. Beyond his operational achievements, Philip is recognized among his peers as a mentor, connector, and strategic thinker in the private club sector - someone who balances respect for tradition with the need to innovate in a changing cultural and business landscape. He speaks frequently on topics related to member engagement, service excellence, organizational revitalization, and the evolving role of private clubs in the 21st century. 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